9 Types of Art Buyers

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Avatar of Barbara GarroBy Barbara Garro
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Types of Art Buyers

Types of Art Buyers

Art Buyers’ personalities determine the most appropriate art seller’s introduction, pitch, and close techniques in conversation with individual art-buying prospects.

A Jungian scholar, I have studied why people do the things they do and act the way they act since the early 1990s and I hold the U.S. Patent & Trademark for her personality typing system Character Architectural Technology. As an artist and art seller, I have experienced these specific buying patterns for art buyers–

TYPE 1 – RIGHT DECISION BUYERS

I want to be sure I am making a perfect choice before I make my buying decision. That means the right style of art in the right location that reaffirms my good taste every time I look at it.

TYPE 2 – SENTIMENTAL BUYERS

I hang art on my walls that either come from relatives, friends, or artists I like. Every one of my paintings has a story I love to tell.

TYPE 3 – GOAL-DIRECTED BUYERS

I buy only the best I can afford and it will work well with my decor and create an exciting impressive ambiance. Many times my art purchases are also good investments.

TYPE 4 – WORK-OF-ART BUYERS

I want the unusual art people don’t see everywhere, that causes a stir. But that’s just one part. It must speak to me in a symbiotic way, and make some connection, or I have no reason to buy.

TYPE 5 – BE BACK BUYERS

Trust takes time. I am curious about your work. I like being a knowledgeable buyer, in the know. I’m in no hurry and I’ll keep coming back to it until I buy or lose it to another buyer.

TYPE 6 – HOME-IS -MY- CASTLE BUYERS

I love my home and spend time looking for and finding wonderful things to make it more enjoyable. Answer my questions amiably to my satisfaction and you can often turn me into a collector. I like taking people with me when I am in the market to buy. I definitely listen to their thoughts and opinions as I go through my decision-making process.

TYPE 7 – DREAM BUYERS

When I see something I like, I buy. I often buy in pairs, triples, and more. I collect what I like. I fall in love with things and enjoy them immensely. If I love your work, I will collect as much as I can afford, maybe even more than I can afford because I must have a painting.

TYPE 8 – DEAL-MAKING BUYERS

No one sells me. I sell me. I am the only one who can. I buy what I want at a price that works for me. I may come to find you with exactly the picture in mind that I want you to paint. I always know what I like and I make decisions quickly.

TYPE 9 – IS EVERYBODY HAPPY? BUYERS

I am clear about what I want. Still, I will run it by others in my life and I will concern myself with avoiding arguments or offending sellers.

Can you find yourself in the Nine Types of Art Buyers? Do you feel you are a combination of two or more of the Nine Types of Art Buyers?
I would love to hear your comments.

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Avatar of Barbara Garro
Barbara Garro

My mission in this life is to help people discover their best selves and have the happy lives they deserve. That's now. At one time I was the Director of Risk Management for Comcast Corporation and am a CPCU. I have completed the Coach Training Institute's program for personal coaching and Coach University's Corporate Coach two-year program. For 18 years, I was a syndicated business columnist published in all 50 states and 18 foreign countries. I have a master of arts from Empire State College, State University of New York, along with degrees in Business, Finance & Economics and Business & Professional Communications. I am the author of Grow Yourself a Life You'll Love, From Jesus to Heaven with Love: A Parable Pilgrimage, and wrote the lead song on Australian Margie Ward's, Magic Night Music CD. In addition, my poetry has been published in 21 anthologies and a combination art and poetry book is due out in 2012, along with The Comfort of the Shepherd: Parable Prayer & Meditation. After 9/11, I quit my business writing, coaching and speaking life and took back my art, since artist was my first choice of career. My art has won awards and in 2010, I began taking on private art students and writing students. I also edit non-fiction and other genre books for authors and run The Saratoga Poetry Focus Group, operating for 21 years and counting. Just recently, I took back Garro Talk, my small business syndicated column, which is published in all 50 states and 24 foreign countries.

What do I do when I am not working? I am outside enjoying God's nature doing my daily walk, attending religious classes at Skidmore College. volunteering at St. Clement's Church, Mary's Haven, and Caffe Lena in Saratoga Springs, NY. And I read incessantly, non-fiction, poetry, religion, Bibles of all stripes, occasionally fiction.

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1 Comment
  1. Avatar of Andrew J. Sacks
    Andrew J. Sacks says

    Combination. Certainly the work; certainly concern about house space and perfect spot for display. Thanks for posting your usual fascinating work.

    Reply
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