Winning Blogging Strategies
Winning Blogging Strategies
You are a prolific blogger, but you wonder if people really read your superb articles.
Over time, you spent countless hours meticulously crafting your phrases and tirelessly compiling your posts. But every time you hit Publish, nobody reads your precious words.
No comments or critiques. No tweets, no Facebook or Instagram sharing. There is ample reason to launch the most stable writer into the bottomless pit of chronic depression and kill the motivation to continue to produce engaging and inspiring content.
If you want to know what we at Angieās Diary do to encourage our readership to read our articles, please read on.
Titles and Descriptions
Your title is the single, most critical factor in receiving organic search traffic. The second is your description of the article. Several online services can help you create the perfect title for your work. Analyzing titles is based on these factors:
- Title Length
Where possible, use complete sentences to convey an impactful impression. - Branding
Depending on the article, mentioning a brand in the article may be beneficial. - Alert Words
Engage your audience by wisely using strong emotional words like alarm, risk, utopic, health scare, bliss, etc. - Article Content Keyword(s)
Use the most relevant words from your content to convey the message of your piece. - Possible Added Value
Write in the second or third person. Add a celebrityās name.
Title and Headline Quality Score
Check out these online tools to give you a sense of what a good headline requires:
Relevant Keyword Placement
People and search engines quickly pick up if an article is stuffed with irrelevant keywords. You want to ensure you use āsolidā keywords highly relevant to your topic. The longer your text, the more keywords you can use.
Look for ānaturalā opportunities to use your selected keywords throughout your article, title, and sub-title. Do not overdo it, as you risk penalties by search engines (by excluding your articles and the websites that feature them from searches) for ākeyword stuffing.ā
Writing and Style
Keep it Short and Sweet
Shorter sentences. Writing less but styling your text so itās easy to read could be the simple solution to attract and hold the reader’s attention.
Small Chunks
Break up your text into digestible paragraphs so your reader is not instantly bored or intimidated by never-breaking blocks of text. You want to make a reading session as attractive and effortless as possible.
Complex Topics
When covering a complex topic, you could consider breaking it down into several posts, published chronologically. Size-controlled articles are easier to read and also a productive way to keep readers coming back for more.
Alternatively, you could structure your post by breaking up your content and adding engaging headings and subheadings for convenient oversight.
Strategic Content Highlighting
As with headings and sub-headings, you can help the reader to quickly find specific words in your text by formatting certain concepts in bold or italics.
Bullets & Numbers
- Create bulleted lists as they create a particular fascination irresistible to readers.
- Bullets are easily scannable and are perfect for presenting multiple issues.
- They look different from the other text in your post.
- They present a visual break for your reader.
Numbered lists can be even more effective in some cases
- Numbered lists keep the reader oriented.
- They can make specific issues more inviting
- They capture attention
Captions
Research has shown that image captions (also called ādeep cationsā) are persistently some of the most-read texts in a post. Deep captions are generally two or three sentences long ā enough to intrigue your reader enough to start reading your piece. These captions should be placed under a powerful image included in your article.
Images
The use of images cannot only attract extra attention to your content but can also make or break your article. Of course, search engines canāt (yet) see images, but they do read their alt texts, which carryĀ relevant information about the visual.
Images in books or journals published before 1923 are in the public domain. These images can be used freely with few or no restrictions. Other images published at a later date may also be in the public domain, depending on copyright notices or when the copyright was renewed.
Creative Commons
Wikimedia CommonsĀ offers an extensive collection of images that use the Creative Commons licensing system
Copyright
Learn more about how copyright applies to U.S. Government Works.
Add Relevant and On-topic Links
Internal links to content you wrote will guide readers to your best publications.
External links show that you researched the topic and endeavored to cite other experts.
Each article should have balanced internal and external links to enhance your readerās grasp of the subject and add extra value.
Final Tips & Checkups
Visual Outlook
Now, sit back and look critically at your text without reading the content. Just look at the headings, the image(s), the bullets, and the highlights you created. Does the reader get it? Did you show the reader what your piece is about in the blink of an eye? Can it still be improved upon?
Spelling & Grammar
Respect your reader and editor by submitting flawless articles. Check not only your spelling and grammar but also your style, sentence structure, and punctuation. Go for a walk and recheck your work. Is it good enough to publish? Or can you further enhance the used vocabulary?
Promotion
Remember, you want people to read your articles, so make sure your author profile is up-to-date and contains all relevant info that can help your readers to get to know you. Share your work on all social media in your portfolio and use your best work or your āauthor pageā on Angieās as links in your email signature. Example: Bartās author page.
Authority
As a blogger, it is essential to establish your authority and presence on the net to promote your articles successfully. It would be best if you continued writing articles on the topics of your expertise and passion until you attain a critical mass of readership. Only then can you expect people to read your articles.
A well written reminder not to bore your readers and suggested ways to improve our essays.
Thank you, dear Pat,
Sometimes it takes me a long time to address issues that haunt us on a daily basis.
Let’s see if it enhances the regular submissions – Hope is what keeps us alive š
You are not alone…we all work and hope. That is what we do. Every success. Pat
As a writer, I often worry if people are reading my work. We writers
have to remember we are writers and readers are readers which is
why we get few comments. I do believe readers do not know how
hard we work and how much time it takes out of our private lives.
We are usually emotionally and physically exhausted when we have
a good article to post. Unfortunately, we can’t quit and hit the couch.
It is time to do all the things, Angie mentions in her informative article
below. I like to entertain and inform. I like to use quotes to reinforce
my views. I like to try and think out of the box, and look at subjects
in an unfamiliar way. If the subject has been exhausted, try finding
humor in your subject, and post it in your own unique way. Yeah
for writers and Yeah for readers. We all are awesome when we pour
our hearts out for the benefit of others and for our own wellness.
Thank you, dear Joyce, as always, your feedback is much appreciated.
As I oftentimes state, when receiving requests for guest posts, “if we consider it of interest to our readers, we’ll publish your piece.”
However, this is also the reason many guest posts end up in the trash š
Very helpful. Thanks for sharing your wisdom.
Thanks for reading and commenting.
I had not seen this post yet. Very useful for bloggers like me.