Why should you care about online authority?
Millions of faceless web writers are slaving away on content that, upon completion, instantly slips into oblivion. They spend an important part of each day promoting their work, while desperately trying to get read.
Reminiscing if their efforts are worthwhile, they may even have forgotten how they initially envisioned their writing career.
We understand that anonymity sucks big-time. The latest changes in Google’s search algorithms (Panda, Penguin, and Hummingbird) created the end of an era in which Google allowed meager content and spam to run amok on the Internet.
Over the past few years, Google has embraced an intricate strategy called Author Rank. This can help you build your online authority using Google+ as an important tool.
The number of +1s you receive is not just for your content but for you, the writer, and your authority grows in the process.
Tips on how to grow your online authority:
① Build trust with your audience by caring deeply for them and the quality of your writing.
② Avoid the obvious and redundant or often used content, while doing in-depth research for your writing.
③ Build your authority in general, and on the Social Networks specifically, by writing original content for humans, not machines.
④ Interact with your readers and comment on the work of fellow writers in a truthful and correct manner.
⑤ Become a great writer, writing great articles that your readers will want to link to. And don’t fret over spending a ridiculous amount of time on detail.
⑥ If you are a registered user of this magazine, create a solid biography on your profile page, including avatar (Gravatar or profile picture) and the kind of content you’ll share. Don’t forget to enter your website and Social Networks info!
⑦ AND, on your G+ page, in your Profile: add ‘Contributor to: Angie’s Diary + https://angiesdiary.com/’
This last tip will produce Google search results featuring your avatar (make sure you have one, or upload a picture in your profile on Angie’s) next to your articles on Angie’s Diary. Consider this the first important upgrade to your online authority.