Trump: The Art of the Deal
The macro-environment encompasses larger societal forces that affect marketing in a micro-environment. [i] This study focuses on the nationally recognized best-seller, Trump—The Art of the Deal, a micro-environmental example of lasting political and economic influence.
In Trump—The Art of the Deal, written by Donald Trump himself, the real estate mogul turned presidential candidate encapsulates his rise to entrepreneurial eminence.
Trump writes as he speaks—brusque and brutally honest. His autobiography provides penetrating insight into the preternatural mind of an executive leader whose ambitious aggressiveness paved billionaire stature.
Trump—The Art of the Deal as a product presents profound political implications. As Trump’s popularity appears to climb, his heightened attention may incentivize sales for Trump—The Art of the Deal with people increasingly inquisitive about him.
After all, a desire to gauge the aspiring president’s strategic thinking and character motivated my purchase. Moreover, Trump’s mainstream popularity led Fox News to publicize about the acclaimed book. If such publicity elicits readers’ attention, Trump—The Art of the Deal may help influence 2016 election votes.
Politics presumes long-term economic influence. Trump—The Art of the Deal may contribute to the presidential inauguration of Donald Trump. If elected, a Trump presidency most likely signals dramatic economic reform including but not limited to lowered taxes and increased employment among citizens.
“Financially strapped” Millennials—persons born between 1977 and 2000—allegedly struggle to procure employment while joblessness overall appears to abound. [ii] People may ideologically align with certain competent presidential candidates more known for their fiscal conservatism. Tired of the same superannuated rhetoric politicians tend to exploit, voting aged-demographics may prefer non-partisan populist leaders.
This probative inference favors Donald Trump because his billionaire entrepreneur/investor reputation in the private sector distinguishes him as someone perhaps most competent to create jobs. Additionally, his astronomical affluence also projects the appearance of someone perhaps least likely among politicians to manipulate the populace with any self-aggrandizing personal motive.
His wealth lends him political strength without requiring lobbyist support. [iii] If all the above proves true, Millennials—purportedly America’s largest demographic, comprising at least “83 million people”—as with wealthier baby-boomers may favor Donald Trump. [iv] Consequently, such heightened publicity may lead to even more purchases of Trump—The Art of the Deal as aforementioned. More purchases may signal greater political influence in America’s 2016 election. Increased book purchases may impact political votes. The outcome likely determines lasting economic policy.
Hence, potential projected sales increase for Trump—The Art of the Deal may suggest significant macro-environmental political and economic consequences beyond book sales. Increased book promotions and attention engendered from his election run may revolutionize macro-environmental developments as people consider Donald Trump for President.
If elected, a Donald Trump presidency implies extensive economic reform as evidenced from the tycoon’s track record, assuming he proves true to his ostensible values. Therefore, Trump—The Art of the Deal may establish long-lasting economic effects, as the plausible assumption of increased readership might contribute to subsequent election results. These influenced results—for or against Trump—might indirectly impact the future political and economic landscape as our presidential successor shapes policy beyond her/his administration.
[i] Gary Armstrong, Philip Kotler, “Principles of Marketing, sixteenth edition”, 2016, 2014, 2012, Pearson Education, Inc., p. 71.
[ii] See Id. At 77; Aleister, College Insurrection, “College Educated Millennials Still Struggle to Find Jobs,” May 28, 2015, p. 1; Bureau of Labor Statistics, “Databases, Tables & Calculators by Subject.” September 5, 2015.
[iii] Jamelle Bouie, “The Donald’s Secret Weapon”, The Slate Group, a Graham’s Holding Company, August 26, 2015.
[iv] See Id. At 77.