I’m giving a talk on “The realities of promoting and marketing your novel once it is published.”
And I’m looking for some positives so that I don’t leave my audience crying over their dying dreams. The realities are that it is hard work, takes a lot of time, and costs money.
Add to that the scammers you’ve got to avoid, the sales pitches disguised as advice you have to ignore and the reality that J.K. Rowling’s success was the equivalent of winning the lottery and not everyone can go on Amazon and make a fortune, and it’s a pretty disillusioning story.
It would be great if someone had done a study of different self-help promotional and marketing techniques to determine which was most effective.
Some information is available for non-fiction, but it is with traditionally published books with big marketing budgets. I’ve heard anecdotally that some techniques are better than others, but I would like to see the numbers. If anyone knows of such a survey or can offer insights based on their own experience, I’d love to hear about it so that I can leave my audience with some hope of selling at least some books to more than their friends and family.