Personality Profiles of Copywriters

What kind of a copywriter are you?

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Over the past six years, we’ve seen quite a few of, what one might call contributions, submissions, blog-posts, et cetera, but we like to call it copy; written content in publications, in contrast to photographs or other elements of the layout.

So I will humbly address those awesomely talented copywriters among you, who are actively contributing, on a regular basis, to Angie’s, or intend to do so in the near future.

copywritersI know you are probably first and foremost a novelist, a poet, an essayist, a reviewer, a blogger, a struggling, aspiring writer, or perhaps even one of our many bestselling authors. At the end of the day, we, as a magazine in all its parts and manifestations, use humans to process the material submitted by you copywriters, on a daily basis.

At times, we receive copy of such rare quality, that we don’t mind taking the occasional typo, or lack of punctuation, for granted; making our editing the very reason of our being, when we give this particular text the final touch, in awe of its magnificence.

But often a contributor isn’t solid, nor constant. Her next piece might be riddled with typos. Her contextual arguments suddenly do not seem to make any sense.

The format in which she dumped her text is sprinkled with unnecessary codes, lack of line brakes, no paragraphs, no commas, no semicolons, sometimes even written integrally in CAPITALS; oblivious to punctuation, contextual spelling, style, or sentence structure – in short: an editor’s nightmare.

Should we, in the knowledge that this person sporadically delivers rare-quality copy, and is undoubtedly a talented storyteller, straighten our backs and accept the one or two hours extra work needed to get this piece published the way we, as a magazine, can still identify with?
Of course, we developed our policy over the years, but what does this tell us about the copywriter herself?

At times, we receive copy that’s painstakingly edited, has no spelling or grammar issues, but is either in poor taste, or worse, completely uninteresting. Other times we proofread copy from authors in a book promotion frenzy, trying to get away with adding twenty links in a badly written, twenty words ‘book review.’

And then, suddenly, a gem falls into our lap, and makes it all worth it. We’re happy again.

Remember, this is your work. Your copy.
Text that carries not only your signature but the way you submit it potentially exposes your psychological profile, your soul if you like… All in all, it gives us a pretty good idea of who you are.

…At least, that’s my theory.

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9 Responses to "Personality Profiles of Copywriters"

  1. Judy Markova  March 13, 2014 at 20:30

    I’m appreciative of you lifting the veil of what your team must be going through on a daily basis, my gosh…

  2. Andy Bachman  March 13, 2014 at 20:36

    I’ll make sure my next submission will be the best I can muster 🙂

  3. Branka Cubrilo  March 13, 2014 at 20:41

    Good article Bart! Your work is important and thorough. I think I can absolutely find similarities between this article and the one I have written last week – Quality vs. Quantity. Yeah, be selective but helpful, that’s a good formula.

  4. Bart  March 13, 2014 at 21:07

    As a reply to my proverbial shot from the hip, this is certainly a swift, amazing, and totally unexpected array of comments, perfectly in sync, in obvious agreement to brighten my day!

    Thank you all for reading, and even more for commenting.

  5. AuthorsPR  March 13, 2014 at 21:47

    I hope that I’m not one of the nightmares 🙂

  6. Kristin Fouquet  March 27, 2014 at 18:29

    Thank you for the insight into your world here. I don’t think there’s anything wrong with accepting an article on the condition the writer edits it for obvious typos, etc…

  7. Eva Blaskovic  April 2, 2014 at 18:12

    “Text that carries not only your signature, but the way you submit it potentially exposes your psychological profile, your soul, if you like… All in all, it gives us a pretty good idea of who you are.” – Agreed.

  8. Joyce White  April 6, 2014 at 15:20

    Thank you all for your work on our behalf. I try to do my best. I always thank you and Angie for your partnership. Pictures that go along with our stories sometimes carries our stories a long way. I think that must be a talent in itself. At my age, I’m having a little trouble with directions, but I hope I’m not one of those nightmares.

    • Angie  May 11, 2014 at 15:45

      On the contrary, dear Joyce,
      You are one of our dreams come true 🙂


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