Juggling the Promotional Aspects of Writing


I haven’t been juggling the promotional aspects with the actual writing. I’ve been concentrating mainly on promotion. I have a one-track mind, and for now I am focused on figuring out how to get my books to really take off.

I don’t see why millions of people can’t enjoy my books (though so far, they don’t seem to agree). What writing I do falls under the category of promotion, such as blogging and keeping up with my chapters in Rubicon Ranch, the mystery serialization that several of us Second Wind authors are collaborating to write online. You can find the ongoing story here: Rubicon Ranch.


Here are some responses from other authors about how they juggle promotion and writing. The comments are taken from interviews posted at Pat Bertram Introduces . . .

From an interview with P.I. Barrington, Author of Isadora DayStar
Promoting and writing? That’s the REAL trick of publishing today. Writing takes time, but for me at least, promotion is constant and at times overwhelming!

From an interview with Beth Groundwater, Author of A Real Basket Case
Promotion is something that is ongoing, and which ramps up around the time of each release (every spring and fall for the next two years, at least). I try to focus on the writing and editing I need to get done each week first, then work on promotion later in the day or later in the week after I’ve finished the writing I need to do to meet my deadlines. I have to be very organized and give myself weekly goals to stay on track..

From an interview with Dale Cozort, Author of Exchange
I tend to do marketing in blocks of time rather than trying to do it at the same time as writing. I have writing days, editing days and marketing days. That fits my somewhat obsessive personality. I’m not sure if it’s the most effective way to get things done.

From an interview with Christine Lindsay, Author of Shadowed in Silk
The marketing and promotional aspects are awful. I love talking to people and making friends, but it’s not easy to always be talking about myself. The phrase “I must decrease in order for Him (the Lord) to increase” is running through my head quite a bit these days as I try to do my part in the marketing of my novel. It’s not just me that it affects, so I must do my part. But I hope I never sound pushy, but that I encourage someone in everything I say or write.

What about you? How do you juggle the promotional aspects with the actual writing?

  1. Avatar of Jack Eason
    Jack Eason says

    What about you? How do you juggle the promotional aspects with the actual writing?

    For me, its 90% writing – 10% promotion. Once the public have found your books Pat, you will soon find that they sell themselves.

    Good article. 😉

  2. Avatar of Paula Boer
    Paula Boer says

    I invest at least half an hour each morning to online marketing. This I can do while I enjoy a cup of coffee after taking the dog for a walk. I don’t need peace and quiet.

    When the time comes to write, the library door is shut and I lose myself in the zone. That is a different mental space, albeit the same physical one.

    Face to face marketing is planned weeks, if not months, in advance. These outings eg talking at festivals, giving workshops and author talks, take the whole day (or more). There is no way any writing gets done at that time.

    Yes, it’s a juggle. Although I have never had a fear of public speaking, I do wish I didn’t have to meet strangers and promote myself. The joy for me comes from talking writing with both readers and other writers. Oh, and of course, signing books that I sell ;-).

  3. Avatar of Andrea Anderson
    Andrea Anderson says

    Jack you are on a role with me. I totally agree with you. If you just keep writing and writing you will get plenty of promotion.

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept

Angie's Diary