How Do I Market my Book and Get Read?
Here are my best tips on how to gain exposure for your book:
1. Overview – What is the marketing plan for?
– You promote your last book, you promote all books of yours, you promote your website or you promote a book which is free for a certain period of time.
2. Timing – For how long you are ready to run this campaign?
– Only for launching, a certain period of time, seasonal (Christmas, Easter, summer holiday).
3. Budget and costs
– What budget do you have for paid advertising/PR/Marketing?
– Can you support other costs: printing promotional materials, launching parties, travelling…?
4. Publicity and PR
– Set up a press kit with audio and video links, including press clippings and articles, have teasers that catches the attention.
5. Contact Local Media
– Play the ”local writer” and contact local newspapers, magazines and radio local stations.
6. Contact National Media
– Send press releases targeting cities and subject related magazines.
7. Book Reviewers
– Send reviews copies for reviewers in various publications.
– Send reviews copies to book clubs and community groups targeting your genre.
– Write and submit articles to the print media: about the book, about the subject, about you as a writer and other hobbies, about writing process.
9. Speaking engagements
– Make an offer for speaking at your local library, schools and organization and association if your book have a social impact. You can visit senior groups and senior homes for storytelling, children’s home care for children’s books.
– Join a few social media channels and try to be active as much as you can. This is the way to build your brand and reputation online as an author.
11. Launch your book in local bookstores
– Send press releases for the event to the local media, reading groups, local librarians and invitations to friends.
– Send a thank you note to every single person who joined the event.
– Donate a few books to your local library.
12. Promotional materials
– Have business cards and bookmarks with the cover, your website, your free eBook, your x for the price of y if you have some other books.
– Spread the business cards out (offer them to libraries, bookstores, office supplier shops, hotels, the local supermarket
13. Word of mouth – It works the best. (Family, friends, colleagues, neighbors.)
– Be sure you have a share with friend button on your website.
14. Advertising – Do it by target:
– By location (place of birth, place of living, where the action in your book take place).
– By subject and social issues if the book has such subplots in it.
– By genre and interests.
– Target authors of the same genre for reviews, guest blogging and co-promotion.
16. Cross Promotion
– A book about meditation in the nature or healthy lifestyle can be sold in camp site’s little shops.
– A book on history of (a country) may be proposed for university studies in history of this country.
– A diet book can be promoted at your local gym or fitness club.
– Only a small percent of yours sales can make a huge difference in people’s lives. Your book gains exposure and you will be proud to do a kind act (only if you are that kind of person who cares)
19. Blogs and Bloggers
– Be in touch with bloggers who review books, for interviews, for guest posts.
– Organize a blog tour for yourself or ask a blogger who does that to do it for you.
– Ask for a cover reveal.
– Ask for a promotional spot for your launching event, your book or a public appearance.
20. If all of the above seem too much or too hard for you, this problem can be solved very easily: FIND A PUBLICIST!