Do Amazon Freebies Work?

Do Amazon Freebies Work?

Want to sell more eBooks? Running an Amazon freebie may help you do it. It helped me. Since 2012, when I joined Amazon’s KDP Select, I’ve done twenty free promotions, and I’d like to share what I’ve learned with you. The good, the bad, and the ugly!

Visibility, visibility, visibility

The primary reason to give your book away free is to get visibility. Imagine walking into Barnes & Noble and seeing your book displayed on the first table you see! Now imagine your book on top of Amazon’s Kindle page! There are other benefits. You attract new readers and get more reviews, but your most important goal is visibility.

Okay, you might not hit the front page on Amazon’s website, but other pages are just as important. When readers go to bookstores, they often look for a specific type of book. Remember the two categories you chose for your book when you published it? Doing a KDP freebee can put your book at the top of those categories.

Fiction vs. non-fiction

My current books include four crime novels (print and Kindle) and three non-fiction Kindle eBooks.

I’ve done freebies for all of them. My fiction titles do better than my non-fiction titles, so if you publish non-fiction exclusively, you may have to work harder to raise the number of free downloads.

In a moment, I’ll share the results of the freebee I did for one of my crime fiction novels: Natalie’s Revenge. But first, some general conclusions from my analysis of the twenty freebies I’ve done.

Use all five of your free days at once

In 2012, I did 12 freebees: 11 for the first two books in my series, and one for the novel I published in December that year. In 2013 I split the freebies: two days and three days for the first two books. In 2013, I did only 6 freebees, using all five days at once. Why? Promoting your freebee takes time, and I’d rather spend my time killing people. Fictionally, of course!

Results for Natalie’s Revenge freebie

In May 2013, I ran a five-day freebee for Natalie’s Revenge. Here are the results for Days 1-5. Downloads and the book’s rankings in various categories at the end of each day.

• Day 1: 24,948 downloads
  Rank: #1 hard-boiled mystery; #1 mysteries, #2 Mystery-thriller-suspense, #3 ALL freebees
• Day 2: 33,142 downloads (the totals are cumulative, Day 1 + 2)
  Rank: #1 in all the above categories, #7 ALL freebees
• Day 3: 35,766 downloads (day 1-3)
  Rank: #1 mystery series; #2 hard-boiled; #4 mysteries; #4 mystery-thriller-suspense; #11 ALL
• Day 4: 37,892 downloads (Days 1-4)
  Rank: #1 mystery series; #3 hard-boiled; #6 mysteries; #7 mystery-thriller-suspense; #20 ALL
• Day 5: 41,680 (total downloads Days 1-5)
  Rank: #1 mystery series; #1 hard-boiled; #2 mysteries; #5 mystery-thriller-suspense; #24 ALL

These are great numbers and fabulous visibility. How did I do it? In addition to posting my usual alerts on free sites, newsletters, and social media, I ran a paid advertisement on BookBub.

BookBub

BookBub may be the best investment you can make for your freebie. BookBub reaches an incredible number of readers. Their pricing page gives numbers on how many readers you will reach and a range of download numbers to expect.

As you can see, it’s not cheap, but it worked for me. I’ll give you my sales figures (post-freebee) below, but first, here’s a comparison between the May 2013 freebee for Natalie’s Revenge with the BookBub advert and another freebee I ran for the book without a BookBub advert.

As noted above, in May 2013, I had 41,680 downloads. In December 2013, I ran a 5-day freebie for the book without a BookBub advert. That time my downloads totaled 6,477. Needless to say, my rankings were poor.

For the May 2013 freebie, I paid BookBub $240 to advertise Natalie’s Revenge in their mystery category. Note: since then BookBub prices have increased. However, $240 is a hefty chunk of money. Was it worth it? Yes!

Sales numbers for Natalie’s Revenge

Worldwide sales totals for my three novels in May 2013, with a BookBub advert:
Absolution (Book 1) 292    Diva (Book 2) 189  Natalie’s Revenge (Book 3) 495

Prior to the freebee, my sales totals for all three novels were 49. But by the end of the month, totals sales for the novels were 976. My income for May 2013 far exceeded the cost of the BookBub advertisement. In fairness, I must point out that having a series of novels helps.

When readers download a free book and like it, they tend to buy other books in the series. But the biggest factor that drove sales was visibility, visibility, visibility.

What to expect after your freebie

Remember the high rankings I got with Natalie’s Revenge during the freebie? That got me great visibility, but only on the list for Free books. After the freebie, your sales rank for the book plummets. Why? Because you haven’t been selling books, you’ve been giving them away.

But take heart! This only lasts a day or two. Then your sales will increase, often dramatically. Here’s why. In addition to the Top Selling books list, there is another list, the Popular Books list.

The Popular Books list

To access this list, click on the “Kindle eBooks” link at the top of your book’s Amazon page. This takes you to the Popular Books list. Scroll down the left-hand side to your category. Amazon uses a different formula to compile rankings for the Popular List. In addition to sales numbers, Amazon includes the free books you gave away.

I don’t know the exact formula, but when thousands of readers download your free book, as they did Natalie’s Revenge in May 2013, this boosts the book’s ranking in its category on the Popular List, often onto the first page, the one readers see first. That’s great visibility!

The two Amazon categories I chose for Natalie’s Revenge are crime fiction and mysteries. Both are broken into sub-categories (with fewer titles and less competition). In the days after the freebee, Natalie’s Revenge hit the first page on all of them. This resulted in visibility and visibility drives sales.

Of course, it helps to have an enticing book cover, lots of good reviews, and a thrilling description that hooks your readers. Natalie’s Revenge has all three.

So there you have it, folks. I hope this has been helpful. When you do your next freebie, try my suggestions. I’d love to hear how it goes.