Sifting Through Reviews to Find the Best Product
Find the Best Product
But this process doesn’t have to be sweat-provoking. If you follow some of the tips in this article, you can stop bouncing from review to review with no new knowledge. Instead, you can become a bit savvier when it comes to combing through reviews to find that one product for you.
Does The Reviewer Have Any Qualifications?
This might sound like a strange tip at first. What qualifications do you need to write a review? If you’ve used the product in question, shouldn’t that give you a right to write a review? While you might think this, there are a few things that you will need to keep in mind. First, unscrupulous companies pay freelancers to write reviews for products they haven’t used. There are also affiliate marketers whose primary goal is to sell you a product.
So how do you tunnel out from all of the reviewer noise? If the product is in the health and wellness space, look for reviews from people who regularly write in this space. Bloggers, health reporters, health coaches, etc. are more likely to be driven by helping out their readers then they are about profit.
Does the Reviewer Have Reviews For Similar Products?
This might be the case if the reviewer is a blogger. Having reviews for similar products shouldn’t disqualify them off the bat. Look through the reviews. Does the blogger seem eager to paint the product in a positive light? Does the blogger struggle to look for things to highlight about the product? These are red flags that should cause you to look elsewhere.
To find reviewers that provide truthful reviews, look for reviews that have both a robust “pros” list and a “cons” list that is just as lengthy. A reviewer that only tells you what you want to hear won’t help out your cause in any way.
Do They Gloss Over Red Flags?
You might have seen this in reviews you’ve read on the Internet. “Some stomach pain turned into ten pounds lost!” “A minor rash didn’t get in the way of glowing skin!” While almost everyone wants to lose ten pounds and have glowing skin, no one wants to live on a toilet for three days or have to hide in their apartment because of an embarrassing rash.
Look for reviews that are entirely transparent about the cons. These reviews don’t have a lot of salesy language. Instead, they talk a lot about the good qualities of the product and talk just as much about the bad stuff.
What Does The Reviewer Want You To Do?
With some reviewers, it’s pretty obvious that they want you to click on one of several links and buy. Those aren’t the reviews you want to consider seriously. Instead, look at the ones that end their reviews with a few reasons why you should or shouldn’t buy the product. That’s the most important thing at the end of the day. The reviewer shouldn’t decide to buy a “life or death” situation. The reviewer provided the facts. It’s now up to you what to do with them.
Now Go and Find the Best Product
Reviews can be a confusing thing if you don’t know what to avoid. There are a lot of charlatans out there. By getting tips on some of their most popular tricks, you can now read health and wellness product reviews and know which ones are telling the truth about the item.