Exposure: It’s All About Being Read
Several days ago I began thinking about writing an article based on a discussion I had with a dear female writer friend of mine who lives in the US. For what its worth, here it is.
For months I’ve been acting like a combination of sounding board and big brother to her. She is currently publishing via a small press. She is always complaining about the lack of sales for her books. I suggested she try going ‘Indie’ with her next book, only publishing in eBook form – emphasis on the word ‘try’. If she doesn’t like the experience, she can still continue with her current publisher. On the other hand, she may find having a foot in both camps may be to her benefit…
The trouble is she likes physical books in her hands. To her totally unfathomable way of thinking, being a writer is all about selling a few copies of her books at various small town book fares! She can still do that if she embraces self-publishing.
If she still wants physical copies, publishing systems like Createspace gives you that choice. She can always order copies and set them up at book fairs, bookstores etc. I asked her how many books she sold last year. She answered by saying that her sales were in the low dozens. Pitiful when you consider I sold 8225 last year alone.
Since I became a fulltime ‘Indie’ I’ve given away well over 10,000 copies of my books. It’s called making yourself known, or if you like, advertising. No conventional publisher, be they small press or one of the large publishing houses will ever consider doing that. It’s totally understandable when you realize that they work to a yearly budget.
It’s a no-brainer folks. Do a two day give away of the eBook version of your books on Amazon!!!
I just wish to god my friend would stop thinking small. It’s driving me nuts. She is a talented writer. I really want to shake her out of her complacency. The trouble is she lacks self-confidence. She’s currently going through the same thing I did when I was with conventional publisher. One book published every two years, instead of one a year, just doesn’t work if you are unknown. As for promoting your book, due to budgetary constraints a lot of conventional publishing houses do damn all these days.
You must come into this business with a thick hide and a no holds barred agenda if you wish to get sales. Above all, you must believe in your stories as well as yourself. As another writer friend of mine succinctly put it – “you have to give to get”. Face it folks, it’s all about being read. Selling a copy to great aunt Maude and the ladies attending her weekly afternoon tea and gossip session just won’t cut it!
Once several thousand people have read a book written by you, your work sells itself. I’m living proof of that. Word gets round, believe me. Since embracing the whole self-publishing scene, these days I’m having a bad month if my sales drop below 100.
One last point for you to consider, if you do decide to go down the ‘Indie’ route it’s interesting comparing eBook sales figures between the US and here. For every 100 I sell in the US, I’m lucky if I get 5-10 sales here in the UK each month. My countrymen have yet to embrace the concept of eBooks, let alone realise that they are no longer living in the nineteenth and twentieth centuries.
As for the rest of the Amazon worldwide outlets – forget it! If you write in one of the many versions of the English language, Germany, France, Spain, Italy, Japan, India, Brazil and Mexico simply do not buy English language fiction, unless it is one of the classics.
I feel for the good people of Mexico. Thanks to Kindle Direct Publishing’s pricing regime, an eBook selling in the US at $2.99, inexplicably is priced there at $38.85! Much the same thing occurs pricing wise with Amazon’s other publishing outlet CreatSpace. Lastly, never worry about Amazon’s totally nonsensical ‘rating system’, when it comes to your books.
The problem is that a lot of writers do just that…