The advertiser and advertisement can tell us anything – especially when it comes to; quality of life, how to change your mood, reveal your best side, and a new “Anti-Aging" Medication.
The name alone makes you dream – they found the fountain of youth and it’s available in a pill or cream. Do we believe it? Well, some people do, and they will invest thousands of dollars each month to capture yesterday.
Yesterday while reading about this “Anti-Aging Medicine” aimed at the reversal of age continued to catch my attention, who knows, by this day and age some discovery could be out there to slow down the aging process. Out of curiosity, I continue to see what this advertisement is all about.
One line was twisted – it was like the “logline” for a movie. It stated, “The goal of Anti-Aging Medication is to promote health as a positive vitality, not merely the absence of disease.” Right away I knew if the elderly were suffering with some disease this potion wasn’t going to do a thing for them. The advertisement was for the healthy elderly person, pushing those people who suffer, yet age faster, aside.
I flip the page and continue to read, trying to find out what it is they are pushing - besides the sick out of their way. Some questions and answers follow – the first question was concerning hormone therapy. The answer was; “hormone replacement therapy is used to replace hormone deficiencies.”
Here we go again. Wasn’t it only down the road in years when we learned about the damage caused to women who used hormone replacement therapy - including breast cancer when on a regimen of Premarin, a hormone replacement therapy. Everyone who swallowed those little orange football shaped pills threw them away and went through menopause. We have known for years women and men with declining hormones such as progesterone, estrogen, testosterone, DHEA, cortisol, and thyroid hormones, you begin to feel a difference in your body. I recall women continuing with the drug known to cause cancer because they wanted to stay young. It also bothered me when the advertisement stated no studies ever claimed hormone replacement causes problems.
I continued to reading now – knowing a major statement was absolutely wrong, so this entire advertisement with the eye catching – Anti Aging Hormone was either the old time hormone distributed differently, or nothing at all – sugar coated relief. Never trust a company pushing a new product with false statements. Patients will take this hormone because of the claims within the advertisement – and the words Anti-Aging. Hormone will slip by many of the minds of those who take chances in life – all they want is to remain young.
This advertisement reminded me of an elderly couple going to the dentist - the patient wants to have this great smile but the doctor said no because the patient was losing bone; old age. The truth is you just do not shrink like the incredible shrinking woman unless you are suffering with a disease we know as osteoporosis and your spinal cord will begin to loose space between discs. If you are someone with this disease you just do not loose height, you loose bone in every bone of your body. This elderly couple, he was trying to help his wife feel good about herself; probably connected at the hip for some fifty plus years. Bones that are brittle cannot hold a permanent post (posts) holding teeth in place – and if they spent the money, the normal outcome would be additional shrinkage and loose fitting expensive posts – the alternative, dentures that can’t stay in one place, ill fitting dentures.
On a similar note – the elderly have been told they needed Vitamin D replacement, and four years or so later they find out replacement of Vitamin D in high levels caused more bone problems instead of helping their bones. We all know, combining of C and D must work together, without D, C disappears. If you are one of the lucky ones who produce a great amount of the vitamin D – you are prancing around showing off those gorgeous fingernails, silky hair, and better skin. The main purpose of the initial study was to help prevent osteoporosis and doctors jumped on the band-wagon and believe today, more people who suffer with Multiple Sclerosis have less Vitamin D in their system. Once again, this too could change.
Why do the elderly usually gain weight around the middle? It is easy enough to know the answer, not enough exercise – because they are either suffering from sore bones, fatigue, and boredom. I go to the gym, notice many women and men who are slightly over twenty one – exercising every morning in water – some lucky souls are swimming laps, but they are moving, staying in shape, and boosting their mind with plain old language coming from a friends conversation. This alone can help the elderly remain younger.
The advertisement tells the elderly to get rid of the blues, sore bones, aging, etc., this new treatment will cure aging - replacement therapy.
When I arrived at the end of the advertisement, in small print, I knew immediately it was a come on - beauty, youth, mood changes, overcoming age – it wasn’t replacement therapy per say – yet in a way it was placement therapy. It was a written article by a group of plastic surgeons.
I mentioned this advertisement to someone, and heard they told me this is the in thing, plastic surgery for this generation reaching forty – they are hooked on it like half of America was hooked to a Chesterfield Cigarette during World War II. All this time I thought those who were the hippies of the sixties would remain forever young, but it’s their children who are taking the bird by the wings and flying. I suppose the generation in question is fighting more stress, more money but spending it, the inability to find a fitting position after leaving one or two, and not knowing what it is like to save a penny. They believed the sixty generation was free love, in fact, the next generation, yet to arrive on the scene, will be searching for a way to live for nothing.
We all know aging, and genes mean a great deal. From the day we are born we begin to age. It never bothers you until you reach forty and a good friend purchases an expensive anti-aging cream, you laugh, they are hurt – telling you, “This is what you use, isn’t it?”
Bless those with good genes, good bones, and a fat wallet.